The Five Love Languages: How to Express Our Commitment to Our Customers

Valentine’s Day is the perfect time to express our commitment to our loved ones, as well as the other people in our lives who we share an emotional connection with, our customers. You may have heard of the 5 Love Languages book, and the idea of “love languages”. If you haven’t, the whole premise is that people give and receive love in different ways. We thought it would be a funway to look at how Aerohive uses the same love languages to help our customers enterprise Wi-Fi and wired network work at maximum capacity and cloud-speed. 🥰

Words of Affirmation

Words of Affirmation is just one way a customer might feel and express love. We understand this and know that customers with this love language need to hear their partner say how they feel. By using our Amazon Alexa integration in HiveManager Shortcuts, you’ll be able to know your network is running great because Alexa told you so herself. When you come into the office, you’ll be able to ask about the health of your network, the number of clients connected, and how your network compares to others while pouring your morning coffee. It’s one thing to think your network is running great, but Alexa will confirmit through her words of affirmation.

Acts of Service

Acts of Service is a language of love expressed through little deeds that make the apple of your eye’s life much easier – all without being told to do so first. An Aerohive network is one that never stops working for you. By leveraging machine learning and comparative analytics, even when you are sleeping, your network leverages our cloud architecture and native machine-learning capability to collect, process, and analyze vast amounts of network-and-client-generated data and then breaks it down to consumable and actionable insights for you to address and base decisions upon.

HiveManager tracks the network health and performance using an intuitive time-slider that adjusts for day, week, and month views of the key performance indicators for:

  • Devices Health
  • Clients Health
  • Wi-Fi Health
  • Network Health
  • Services Health
  • Application Health

Your Aerohive-powered cloud-managed network never stops working to get better and deliver you more information, because we care about you and your network’s wellbeing.


The customer who loves this language thrives on the thoughtfulness and effort behind the gift. Aerohive’s commitment to a cloud-managed network means you receive the benefits of a fast and stable network without all of the headaches. We’re giving you the most precious gift of all: more time in your day. More time to spend worrying about things other than your network running efficiently and serving clients. With IT teams transitioning from a break/fix department to a business enablement department, a network that does more than just “not break” is a key item. You need a network that works for you and with you. Last year, we delivered more than 50+ innovations aimed at allowing your business to go faster and further, which shows just how much we were thinking of you in advance and enjoy going above and beyond to make you happy.

Quality Time

This love language is all about giving you, our adored and appreciated customer, our absolute, undivided attention. By integrating with our API, Aerohive Insights provides you a set of powerful information that enable retail customers, education organizations, and enterprises to leverage their Wi-Fi network data through customized applications and networking integrations. We take time each and every day to deliver you new business intelligence, reduced cost, increased revenue and improved end-user experiences. We can even create something beautiful together with Aerohive Insights, which includes APIs for presence, location, monitoring, identity and configuration to support a broad range of applications and use cases for our shared plans for the future.

Physical Touch

This is the most direct way to communicate our love, but we do so a little differently. Aerohive’s cloud-managed network architecture is built for not needing to touch each access point, so that we can communicate in the most effective way. If your enterprise is spread out across multiple locations (or even around the world), you can easily ship access points directly on site without needing to unbox them. By enabling auto-configuration, each access point will connect to your HiveManager, download the correct network policy, and upgrade itself to the latest firmware. If you live in a different time zone than certain locations, your network would be turning on new access points while you sleep. The secret sauce is in the software, and by letting it work for you, you can deploy thousands of access points as easily as a single one, and feel calm, reassured and well taken care of… Bottom line is, no matter what way our customers feel and express love, we’ve got them covered.



Aerohive simplifies and secures your network using a cloud-managed solution with machine learning and artificial intelligence capabilities. AI-driven innovation enables customers to discover untapped business insights, allowing them to implement informed decisions based on these predictive analytics, while providing unrivalled flexibility in deployment, management and licensing of cloud-managed wireless, switching, routing and security solutions.

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