Aerohive Provides RougeGorge a Seamless Wi-Fi Solution and Connects 232 Retail Stores

We are excited to announce that French lingerie brand RougeGorge chose Aerohive to power its Connected Stores Project for its 232 stores and headquarters. Founded in 1998, RougeGorge allows women to express their femininity however they choose through affordable, creative, and smart lingerie for every occasion. They are opening an average of 20 new stores in France and Belgium every year.

“At RougeGorge, we strive to maintain close contact with our customers — they really are at the heart of what we do and we’re keen to find the best ways and tools to meet their needs,” said Thomas Clauw, IT systems manager, RougeGorge. “Not a single Wi-Fi access point has failed in the two years we’ve been working with Aerohive. The platform operates seven days a week; it’s smooth, seamless and so intuitive you don’t have to be an expert to use it.”

RougeGorge needed a solution for rolling out a dependable, secure, and remotely controllable Wi-Fi network across all of its 232 stores and its head office in Wasquehal in northern France.The Connected Stores Project includes providing sales assistants with lightweight, stylish smartphones to access the preferences of regular customers, view the company’s complete catalogue, and check stock status onsite and at neighboring stores.

We offered a distinct edge over rival solutions, thanks to the performance of our cloud-managed networking, powered by Artificial Intelligence (AI) and Machine Learning (ML) capabilities. RougeGorge’s loved the ease-of-use, the reliability of the access points, and the cost of the solution, which were important criteria.

Solution integrator Yourax, which was involved throughout the project and is fully familiar with Aerohive solutions, played a key role with RougeGorge. Aerohive and Yourax worked in close partnership and provided support precisely customized to RougeGorge’s requirements.

We are delighted to confirm that we have enabled RougeGorge to achieve its goals with the Connected Stores Project. Our applications and insights, powered by AI and machine learning, allow RougeGorge to collect valuable information and analytics about how customers spend their time in store. All these benefits are helping RougeGorge constantly improve the in-store advice and guidance it offers and exceed customer expectations.

Learn more about our retail solutions by clicking here.


Aerohive simplifies and secures your network using a cloud-managed solution with machine learning and artificial intelligence capabilities. AI-driven innovation enables customers to discover untapped business insights, allowing them to implement informed decisions based on these predictive analytics, while providing unrivalled flexibility in deployment, management and licensing of cloud-managed wireless, switching, routing and security solutions.

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