How Wi-Fi And Business Insights Help Enterprises Cut Operating Costs

When you think of personalized and contextual services, retailers are typically what come to mind. Savvy retailers use data gathered from in-store Wi-Fi coverage to observe customer behavior, and help build relationships.

However, the same techniques can be employed by any business in any industry. Instead of monitoring shoppers, companies can focus on their own workforce and assets to improve productivity and thereby the service it provides to its customers.

Smart monitoring provides a constant flow of time-and-motion data, supporting long-term analysis of business processes. For example:

  • Subtle delays in a distribution warehouse could be highlighted by tracking the movements of both vehicles and products, avoiding serious losses over time.
  • Further insights could allow the same warehouse to better allocate stock layout to reduce picking and packing time.
  • Smart monitoring captures insights based on real working patterns.
  • Monitoring the movement of people throughout a campus can also be used for resource and equipment planning, ensuring that facilities are made available where employees need them most.
  • Smart monitoring can also help organizations properly observe and improve the allocation of under-used offices and desks, giving them the option to sell off the surplus. Some reports suggest savings of up to 30% can be achieved.
  • On a wider scale, heat maps and travel data can be applied to an entire campus, allowing for redesign of building and public spaces to improve traffic flow, or to ensure that resources are properly located for maximum efficiency.

Highly accurate data provides the basis for long-term, effective business improvements that reduce operating costs.

Meanwhile, smart monitoring can help businesses meet environmental commitments, build their internal and external brand, comply with regulations, reduce risk of accidents ­– the list goes on and will keep expanding as more people and objects develop more enduring connections to Wi-Fi systems.

Business intelligence is fundamentally about using various subsets of data to implement small, incremental changes to streamline or automate specific functions. This creates savings that gradually mount up.

Over time, this data can increasingly be applied to more wide-ranging issues, such as resourcing plans, the physical layout of buildings or the acquisition of future places of work. Insights from data can improve service and operations with a long-term view to increasing turnover and profitability.


All posts in this series:

1) Are You Getting The Most Out Of Data Your Wi-Fi Is Collecting?

2) How Wi-Fi Drives A Connected Retail Experience

3) How To Engage Customers Through Guest Wi-Fi

4) Retailers: Is Your Network Ready For Real-Time Analytics?

5) Can Wi-Fi Help Retailers Build New Relationships With Customers?

6) How Wi-Fi and Business Insights Help Enterprises Cut Operating Costs

7) What Role Does Data Play In The World’s Smartest Building?

8) Starting A Wi-Fi Tracking Project? How You Use Your Data Is Key.

9) Four Things Businesses Should Do To Get Started On Wi-Fi Tracking

Stephen Hoy is Aerohive's International Business Development Manager

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