How Do You Overcome Technology Challenges In Retail?

In the second episode of this Reality Check series, I continue my discussion with Bill Hoppin, VP Business Development, Aerohive. Previously, we discussed the opportunities brick-and-mortar stores have with technology.  This time we address the challenges that new technologies are presenting retailers and give them advice on how to get past them.

As more retailers are taking advantage of new technologies to increase traffic in their stores and drive sales, we discuss what they need to plan for and what they need to be aware of. We then delve deeper into the privacy challenges and Bill highlights the steps retailers need to take to overcome these.

If you like the show, and for on-the-go listening, you can subscribe in iTunes or another podcasting client using the RSS feed. Doing that will allow you to automatically download each new episode. Otherwise you can listen from this page by clicking the play button above.

All posts in this series:

1) What Does The Future Of Retail Look Like?

2) How Do You Overcome Technology Challenges In Retail?

3) Next Generation Retail In Action


Mat Edwards is Senior Manager, Product Marketing at Aerohive where he helps drive strategy and vision for Aerohive's wireless LAN solutions.

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