How Do Users Decide to Adopt Products?
Fraser and Bradley discuss The Innovation-Decision Process and the updates to Google Drive. This series is based on the book “Diffusions of Innovations” The basic idea of the book is that innovations take time to spread and they spread in specific ways, through specific people to other specific groups. If you’ve ever asked yourself the question, why did the iPad take off in schools and Netbooks didn’t, then this is the series for you. If you missed part 1, you will want to catch up before listening to this episode.
In part 2 of this series, the hosts expand on this further. For those reading along at home, this episode is based on chapter 5: The Innovation-Decision process.