Maribel Lopez

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Maribel Lopez is Principal & Founder of research firm Lopez Research, which provides research, analysis, and strategic insight to the communications industry. Prior to founding Lopez Research, Maribel was an analyst for more than 10 years at Forrester Research, most recently as Vice President of the tech industry strategies group.

How Are Retailers Using Wi-Fi To Create A Richer In-Store Experience?

Retailers are leveraging Wi-Fi to create a richer in-store experience for customers. Read what they’re doing, and what’s needed from the WLAN.

How Can Location-Based Alerts Improve the Shopping Experience?

Retailers are innovating with technology to attract customers. How can location based alerts can improve the experience?