Are You An Early Adopter Or A Laggard?
In the latest Out of School podcast, Fraser and Bradley continue their series on Diffusions of Innovations. This episode is based on chapter 7 in the book: innovativeness and adopter categories. In previous episodes, they looked at why technology innovations spread, how products are adopted, and the five properties that control rate of adoption.
Innovativeness is the degree to which a unit of adoptions is earlier in adopting new ideas than other members of a system.
- Early Adopters
- Early Majority
- Late Majority
The difference in time to adopt is also not about when people learn about an innovation but about the length of their innovation decision process.