Are You An Early Adopter Or A Laggard?

In the latest Out of School podcast, Fraser and Bradley continue their series on Diffusions of Innovations. This episode is based on chapter 7 in the book: innovativeness and adopter categories. In previous episodes, they looked at why technology innovations spread, how products are adopted, and the five properties that control rate of adoption

Innovativeness is the degree to which a unit of adoptions is earlier in adopting new ideas than other members of a system. 

Adopter Categorization
Innovators – Day 1 iPhone
Early Adopters – First year iPhone
Early Majority iPhone 3GS or before
Late Majority – iPhone 4s
Laggards – first smartphone in 201

Adopter Categorization:

  • Innovators
  • Early Adopters
  • Early Majority
  • Late Majority
  • Laggards

The difference in time to adopt is also not about when people learn about an innovation but about the length of their innovation decision process.

Out of School is a syndicated podcast series about education and technology and is run by Bradley Chambers (@bradleychambers), Director of Information Technology for Brainerd Baptist School, and Fraser Speirs (@fraserspeirs), Head of Computing and IT at Cedars School of Excellence.

Leave a Reply

Your email address will not be published. Required fields are marked *