Aerohive Atom AP30: Retail Analytics Kit In A Box

Retail has become a favorite location to provide guest wireless access. Whether finding out where an item is located in the store, checking online pricing, or looking up coupons, retail Wi-Fi is here to stay. Many retail locations such as shopping malls provide building-wide Wi-Fi for guest access, so the individual stores don’t have to handle it. While they might not deploy Wi-Fi for guest access, individual stores might still want access to retail analytics. Aerohive has been a leader in this industry, and Aerohive Atom AP30 makes it easy to learn more about how to serve your customers.

Aerohive’s cloud services platform has open APIs that use Wi-Fi network data in applications that provide comprehensive retail analytics for the marketing staff. When any Wi-Fi enabled device has its Wi-Fi enabled, it sends signals to search for access points in the area. The Aerohive Atom AP30 detects that probe, which indicates the presence of the device, signal strength, the manufacturer, and the MAC address of the device.

The marketing staff of the store can use this information to understand linger time on certain displays. This information can help teams determine the effectiveness of seasonal plan-o-grams or sales display. You could also use this information to determine the average amount of time customers stay in the store, and correlate that to sales numbers for the day. Thanks to our open APIs, the possibilities are endless.

Aerohive Atom AP30 includes three access points in a single box. For $599 (and a single cloud license), a retail store can get access to advanced retail analytics. You have to get one of the Atom AP30 devices on the wired network, and you can leverage mesh networking on the other ones. Even without providing guest access to this network, you can still gain valuable information that can help you make decisions on how you design your displays and lay out your store. If you have multiple stores, you can monitor live traffic data on top of being able to look at historical information. Aerohive Atom AP30 is truly a retail analytics kit in a box.

One final use case I want to highlight is the ability to bridge IoT devices onto the network. Many IoT devices rely on Ethernet only. Even if they offer Wi-Fi, it might not support advanced authentication methods. With Aerohive Atom AP30, you can use the Ethernet port to connect an IoT device securely to the Wi-Fi network. Connecting the device in this manner can ensure security while also limiting new cable runs.


Milind Pansare is Strategic Marketing Director at Aerohive, responsible for working with Aerohive’s strategic alliance initiatives, corporate messaging and positioning, and working with key industry analysts. Prior to Aerohive Milind has led Product Marketing at several Silicon valley cloud startups, and held marketing and engineering leadership positions at companies such as Sun Microsystems (now Oracle), Saba Software, and HP. Milind holds a Bachelor of Science degree in Computer Science.

Leave a Reply

Your email address will not be published. Required fields are marked *